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Our Blog Posts will help you reach your full potential in becoming a confident conversationalist. New topics each week.

Storytelling in Leadership Starts with These Questions

Sports fans inherently know the importance of storytelling. Unless they’re the type who look at the score or the outcome… and nothing else. No highlights. No recaps. No interviews. No social media. No conversations with other fans.

And let’s face, that’s not the way fans consume information.

It’s also not the way you or your colleagues consume information. Even data driven people with a thirst for stats know there’s a story behind the numbers that influences or affects decisions.

Storytelling is hugely important for conveying messages, providing context and influencing people – things all leaders should do.

But there’s a catch.

Storytelling is subjective.

A good story isn’t universal. What resonates with one person might not land with another.

Yet it’s universally accepted the most influential and effective leaders are great storytellers. It’s a requirement that seemingly comes with a moving target unless you start...

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