Effective communicators and negotiators know their point of view isn't the only one to consider in a conversation.
It's important to communicate your value, message, solution, strategy, etc... but if you haven't considered how that fits with the objective and point of view of the other person(s) in the conversation you're talking, not communicating.
Sports agent Kelli Masters explained how this factors into negotiating contracts for the athletes she represents. You don't need to work in sports for this message to resonate.
If you don't consider or recognize other points of view during a conversation you're less likely to be effective in your communication tactics, as Kelli explains in the video.
Kelli is a trailblazer in sports and she is now an author. Her first book is available for pre-order High-Impact Life: A Sports Agent's Secrets to Finding and Fulfilling a Purpose You Can't Lose. I've already ordered mine!