Your favorite athlete is part of your personal brand. There’s a reason you were drawn to that athlete. There are things you appreciate about the way they approach their craft, or show leadership or show up in the community. Favorite athletes are not accident. It’s not a name you drew out of a hat.
Your favorite athlete says something about you which is why it’s part of your personal brand.
It’s another example of how sports conversations are more than stats and scores. You can convey messages about who you are and what you value in the way you talk about a game, athlete or outcome – as long as you’re strategic and intentional in your messaging.
Spend a few minutes thinking about what you want to communicate this week. See if you can tie it into one of these topics that are already making headlines and enhance your personal brand using sports small talk.