I can’t believe it’s November. I also can’t believe my brother hasn’t sent his yearly wish-list email yet. His birthday is next week, and for the last several years he has sent a combined birthday/Christmas wish list to the entire family. At first I thought it was ridiculous, then I found it helpful, now I look forward to seeing it.
I realize you don’t care about my brother’s birthday. Here’s what you should care about - having a strategy that allows you to show up consistently to the point people expect to hear from you.
Once a year isn’t enough to build a business relationship. You need an opportunity to converse or interact monthly and weekly. These weekly conversation starters help with that.