Sports is more than sports.
Tragic events like the death of Kobe Bryant remind us of that.
Former teammates weren’t reacting to the points he scored. Fans weren't thinking about the championships he’d won or the All-Star games he participated in. They were thinking about and reacting to what Kobe, the man, meant to them.
Sports is powerful. It connects fans across the world.
It’s a useful tool in connecting with people, including the ones you work with.