Did you know the average NFL game in 2019 was watched by an average of 16.5 million people?
Maybe that stat intrigues me because I’m an NFL sideline reporter or maybe it’s because that’s a significant number of people invested in football games.
Those are the same people you see at work, bump into getting coffee and meet at networking events.
And that’s just one of the reasons you should be using sports small talk to your advantage. Sports fans are primed to talk about their favorite teams, the outcome of games and prolific performances. Give them the platform. Develop rapport and once you have their attention, transition to business.
Use these conversation starters this week: