Watching Seahawks practice is part of job, and something I look forward to throughout the season. It’s not as glamorous as watching a game but it does give me some insight – as long as I’m not watching the ball.
It’s a habit I developed when I was high school football official. If you watch the ball as an official you’ll miss what’s really going on.
As I stood at practice this week contemplating the Seahawks upcoming game and my own business planning and goals for 2021 I realized that was one of a few lessons from my time as an official that I still use as an entrepreneur and a broadcaster. Here are three officiating fundamentals I’ve inadvertently incorporated into how I make decisions and set goals for the upcoming year.
Here’s another way of saying it: You add to the confusion and uncertainty of a situation if can’t get still and focused.
Here’s another way of looking at it: Sometimes the thing everyone is looking at or talking about is a distraction. Politics and a pandemic could be those things in 2020-’21. Yes, they’re important and of course they grab headlines, but your business is what’s happening day-to-day. Be knowledgeable without getting distracted on what really moves the needle for your business.
Here’s another way of thinking about it: Big moments don’t happen as often as the moments in between. The message you send in those moments gives credibility to everything else you do. Do you respond to emails in a timely fashion? Do you show up on time for meetings? Do you follow through on what you said you would do?
Every day is filled with seemingly little actions that can increase your credibility if you treat them as fundamentally important to your business.
Sometimes it helps to get a different perspective on conversations you’re used to having, either with yourself or others. Sports can provide surprisingly relevant ways of looking and business challenges because everything that happens in sports happens in a traditional work environment. I should know, I’ve been a sports broadcaster for 20 years and an entrepreneur for 12 years and my company provides conversation strategies based on my experiences on the sidelines and inside locker room.
In fact, I just released an on-demand video series called Asking Better Questions that takes you through the process I use in developing questions for live TV and radio interviews.
Asking Better Questions helps you become a better listener, lead more engaging conversations and get the information you really want. We’re ramping up to the big release, but you can take advantage of the $49 introductory rate. The series includes seven videos that range from 4-11 minutes long, making it the most efficient way to upgrade the questions you’re already asking and start seeing results.